This space brings together the different parts of my world — art, photography, creativity, culture, conversation and business.
For over 40 years I've worked across clothing, design, production, storytelling, mentoring and community building. Along the way I've collected experiences, lessons, relationships and more than a few stories.
Explore the work. Visit the Bulletin Board. Discover Business Tuning.
Find what you're looking for.
About
I'm Farhid "Fats" Shariff.
Over the last four decades I've worked across fashion, street culture, product development, production, photography, mentoring and creative leadership.
I've been fortunate enough to work with great people, build lasting relationships, help develop brands, support teams and
document culture along the way.
Whether through Business Tuning, art, photography or conversation, the common thread has always been the same — people,
creativity and connection.
Today, I continue to help people and brands find their truth, their voice and their lane.
Art & Photo
Photography taught me to observe.
Art allows me to express.
For years I've documented people, culture, creativity and everyday moments through FATSARAZZI, building an archive of
stories and experiences along the way.
Alongside photography, I've continued to explore drawing, painting, abstraction, portraiture and whatever else happens to catch my attention.
This space is a home for both — a collection of work, stories and creative explorations shared through a series of curated
releases.
Have a look around.
Something will catch your eye.
Bulliten Board
The Bulletin Board is a place for stories, observations, updates and discoveries.
A space to share archive material, old projects, new work, moments and the people I've met along the way.
Some things deserve a second look.
Some stories deserve to be told.
This is where you'll find them.
Business Tuning
Business Tuning is about recognising what's already working and enhancing the journey from there.
People × Product × Process
Drawing on more than four decades of experience across fashion, production, creativity and business, I help people, teams and organisations strengthen communication, alignment and connection as they grow and evolve.
Every business moves through different stages of development. As responsibilities shift and new opportunities emerge,
maintaining clarity, culture and purpose becomes increasingly important.
Business Tuning helps enhance that journey, creating stronger teams, better decision making and a more sustainable
foundation for growth.
Healthy teams make better product.
Better product builds stronger brands.
