I'm Farhid "Fats" Shariff.
Over the last four decades I've worked across fashion, street culture, product development, production, photography, mentoring
and creative leadership.
I've been fortunate enough to work with great people, build lasting relationships, help develop brands, support teams and
document culture along the way.
Whether through Business Tuning, art, photography or conversation, the common thread has always been the same — people,
creativity and connection.
Today, I continue to help people and brands find their truth, their voice and their lane.